ABA Marketing Financial Services
. Please Note --> This is a Past Event!! .

Date: 4/17/2017 TO 8/4/2017
Time:

Instructor-led Online


Phone:
410-269-5977


Event Description:

Course Length: 16 weeks

Course Description:
Marketing Financial Services looks at what motivates customers to purchase financial services and teaches you how to develop a successful marketing plan.

Audience:
All bank personnel responsible for conceiving or carrying out any phase of a bank's marketing efforts, including bank personnel in customer-contact and operations positions, management trainees, and persons entering banking at the mid-management level.

Learning Objectives:
After successfully completing this program, you will be able to:

  • Describe the stages in the marketing planning process
  • List the four elements of the marketing mix as they apply to the marketing of bank services
  • Recognize consumer motivation and buying behavior
  • Identify key issues or strategies relating to banking products and the pricing, promotion and distribution of bank services
  • Integrate public relations, advertising, sales promotion, selling, and service distribution functions in your bank's overall marketing plan
  • Conduct situation analysis and formulate a master marketing strategy

Price:
$520 - Members
$670 - Non-Members 

Students must register 1 week prior to the start of the course.


Directions:



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For general inquiries email us at:  cgentilcore@mdbankers.com
 


           


 
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